9 Recommended Platforms and Tools for Managing Community Marketing
Community marketing has become an essential strategy for businesses looking to build strong relationships with their audience. This article explores a range of recommended platforms and tools that can help streamline and enhance community management efforts. Drawing on insights from industry experts, we'll examine how these solutions can foster engagement, automate processes, and create meaningful connections with customers.
- Circle Structures Community for Scalable Engagement
- Go High Level Unifies Marketing Automation
- Asana Coordinates Community Marketing Campaigns
- Discord Fosters Real-Time Community Interaction
- Discord and Notion Combine for Community Management
- Free Tools Power Meaningful Community Conversations
- Facebook Groups Nurture Authentic Customer Relationships
- Mighty Networks Creates Focused Learning Communities
- Plaiced and Advite Target Community Advertising
Circle Structures Community for Scalable Engagement
Circle has been the most effective platform for managing community marketing in a way that stays organized, scalable, and focused. Unlike Slack or Facebook Groups, which often become noisy or go quiet, Circle keeps things structured without killing engagement.
It works because everything is built around clarity. Spaces can be customized to guide people through content, discussions, or onboarding flows without distractions. It's easy to segment members based on where they are in the funnel, deliver content in a sequence, and track how they interact with it. So you don't need to bolt on extra tools.
Platforms like Discord and Telegram lean too far into casual chat, making it tough to drive real outcomes. Circle hits the sweet spot. It feels like a community but runs more like a product. That matters when the goal is retention, education, or conversion, not just random engagement.
Using Circle has helped reduce churn. When the experience inside the community is intentional, with clear paths, fewer distractions, and content that's actually useful, people stick around and become more involved. It also makes it easier to spot and support the folks who are ready to contribute, so you don't need a bunch of complex systems to manage them.
Circle isn't about hype. It's about leverage. One person can run campaigns, gather feedback, and build real relationships at scale, all from one place. That kind of efficiency is tough to find anywhere else.
Go High Level Unifies Marketing Automation
The most helpful platform we've used for managing and organizing our community marketing efforts is Go High Level. It's an all-in-one CRM and marketing automation tool that has fundamentally changed how we engage with our community, manage campaigns, and drive measurable outcomes.
Before we adopted it, we were bouncing between a patchwork of tools—email platforms, SMS tools, lead forms, appointment schedulers, and spreadsheets. It was messy, hard to scale, and even harder to properly attribute ROI. Go High Level replaced all of that with one unified platform.
Here's what makes it stand out:
Centralized Communication: Whether it's SMS, email, voicemail drops, or DMs, we manage all customer interactions from one timeline. That means no conversations fall through the cracks, and we can personalize outreach at scale.
Automation With Intelligence: We've built workflows that respond to user behavior, score leads based on engagement, and trigger follow-ups or re-engagement campaigns. It feels human but runs like a machine.
Lead Tracking and Attribution: Every lead source—organic, paid, social, or referral—is tracked with precision. This lets us double down on what's working and improve what's not.
Reputation Management: We've baked in review requests, follow-ups, and testimonial collection, so social proof builds naturally as we serve our community.
Custom Dashboards: Our team gets real-time visibility into community growth, engagement, and revenue impact. This has helped us make faster, data-backed decisions.
But the real reason we recommend Go High Level is its adaptability. We've used it across different industries and community sizes—whether we're managing events, nurturing leads, or onboarding users—and it scales with ease. It's not just a tool; it's become the operational core of how we market, engage, and grow.
For any business serious about community-led growth or local engagement, this platform gives you the structure to move fast and the flexibility to personalize at scale.
Asana Coordinates Community Marketing Campaigns
Asana has been the most effective tool for managing and organizing our community marketing efforts. It lets us map content calendars, track engagement campaigns, and assign follow-ups across teams with full visibility. We use it to coordinate outreach, schedule community posts, and monitor campaign performance—all in one place. It's flexible enough for fast-moving projects but structured enough to keep everyone aligned.
Discord Fosters Real-Time Community Interaction
For managing and organizing community marketing efforts, I've found Discord to be incredibly effective. It's a versatile platform that allows real-time engagement, segmented channels for different topics, and easy moderation—all essential for building a strong, interactive community.
What makes Discord stand out is its flexibility: you can host live chats, Q&A sessions, and even integrate bots to automate routine tasks like welcoming new members or sharing updates. This keeps the community vibrant and engaged without overwhelming the team.
I recommend it because it creates a sense of belonging and direct connection with your audience, which is crucial for authentic community marketing. Plus, it's user-friendly and widely adopted, so people feel comfortable jumping in and participating.
Discord and Notion Combine for Community Management
From my experience, the most helpful platform for managing and organizing community marketing efforts has been a combination of Discord and Notion. Discord allows me to engage with members in real-time, organize discussions into specific channels, and create a strong sense of connection within the community. I find it especially useful for quick feedback, hosting events, and maintaining an active presence.
On the other hand, Notion helps me keep everything structured, whether it's planning content, tracking campaigns, or storing member insights. Together, these tools offer both the agility and organization needed to run a thriving community. I highly recommend them for anyone serious about building and managing a meaningful digital space.
Free Tools Power Meaningful Community Conversations
At Dog with Blog, one of the most helpful tools we've used for managing community marketing is Discourse. It's a free, open-source platform that makes it easy to host structured, meaningful conversations without the noise of social media. The flexibility to customize discussions, moderate effectively, and create member-only spaces has been a game-changer in building a loyal, engaged audience.
For more real-time interaction, we also lean on Slack's free version as its channel-based structure helps organize communication across topics and projects, especially when collaborating with contributors or brand partners.
Another underrated gem is Tawk.to. It's a completely free live chat tool that allows us to connect instantly with visitors, answer queries, and even gather feedback all without adding extra cost.
These tools not only help streamline engagement but also empower us to build genuine connections with our audience; something that's at the heart of every successful community marketing effort.
Facebook Groups Nurture Authentic Customer Relationships
Facebook Groups has proven extremely useful in my community marketing management activities. This platform serves as more than just a digital space because it hosts authentic dialogues among users. Facebook Groups provides an organic environment where I can connect with garden enthusiasts and offer assistance while sharing useful advice that doesn't come across as advertising. Through attentive listening to customer preferences, I can develop our blog content and adjust our seasonal plant selections. This approach fosters trust and loyalty with our audience, which paid advertisements cannot achieve. People respond when you actively contribute value to a community you belong to, and this ripple effect has been the most effective strategy for my business growth.
Mighty Networks Creates Focused Learning Communities
Mighty Networks is the platform I consistently return to, and our clients have loved using it as well.
It's simple and distraction-free. You're not competing with ads or irrelevant notifications. When members log in, they're there to learn, connect, and engage with you, not scroll through a news feed.
We've used it for everything from paid programs to internal client hubs, and the feedback has been consistently positive. The UI feels premium, the navigation is intuitive, and it creates a sense of belonging without the clunkiness or bloat of other platforms.
Some of the standout benefits:
* Clear, simple pricing
* No plugins or tech stack headaches
* Built-in tools for live events, chats, and online courses
* Easy to connect to your custom domain
* Good for SEO, especially if you're building an authority-driven brand
From a branding perspective, it elevates your image. The user experience is smooth, subtly reinforcing the value of your community without you needing to overexplain it.
I recommend this platform for anyone building a results-focused, tight-knit community, especially if you want to launch quickly without getting stuck in technical details. We've seen it work across multiple industries, and it's the best starting point I've found for building something valuable and scalable.
Plaiced and Advite Target Community Advertising
I recommend two tools. One, called Plaiced, allows you to essentially buy ad placements inside of a network of Facebook groups and other online communities they have deals with. The team helps you understand which groups are better for which brands/campaigns. The other tool is called Advite, and it specializes in helping you organically engage with communities as key discussions relevant to your brand pop up. Advite reads things like Facebook Groups, Reddit, etc., and when someone posts about a topic your brand cares about, you're alerted instantly so you can engage with it naturally.
