6 Tips for Creating Engaging and Shareable LinkedIn Content
Creating engaging content on LinkedIn can be a game-changer for your professional presence. This article presents expert-backed strategies to help you craft posts that resonate with your network and beyond. From leveraging video to blending personal stories with professional insights, these tips will elevate your LinkedIn game and boost your content's shareability.
- Tell the Truth Everyone Else Avoids
- Hook Readers with Impactful Openings
- Leverage Video for Maximum Visibility
- Write Posts Worth Texting to Friends
- Blend Personal Stories with Professional Insights
- Focus on Authenticity and Practical Value
Tell the Truth Everyone Else Avoids
My top tip for creating engaging and shareable content for LinkedIn influencer campaigns is this: tell the truth everyone else is avoiding — but say it in a way that invites conversation, not controversy.
People don't share fluff. They share clarity, relief, and resonance. The posts that perform best for me and my clients usually start with a raw insight or personal wake-up call — something that makes people stop scrolling and think, "Finally, someone said it."
For example, one of our highest-performing posts opened with:
"Your brand isn't confusing because you need better graphics. It's confusing because you don't sound like a real person."
It hit a nerve because it challenged a common belief in a respectful but real way — and it led to shares, saves, DMs, and yes, booked calls.
What makes content resonate on LinkedIn is when it feels like a conversation you'd want to keep going. Share behind-the-scenes lessons. Show a mistake you learned from. Name the invisible tension your audience is carrying. Then offer something useful — a reframe, a question, or a small win.
If you're working with influencers, your goal isn't just reach. It's alignment. Make the message easy to repeat, emotionally grounded, and worth amplifying. That's what turns a post into a movement.
Hook Readers with Impactful Openings
Hook people in the first two lines or they're gone. LinkedIn is a fast-scroll platform, so if the opening doesn't land immediately, the rest won't get read. Strong posts usually start with a sharp insight, a surprising data point, or a take that challenges conventional thinking. That kind of opening stops the scroll. The context can come after.
A lot of brands try to ease into a message, but on LinkedIn, attention is earned upfront. So you need to lead with impact.
The most effective influencer content sounds real. Not overly polished, not brand-heavy. Because posts that perform tend to feel like thoughts shared in the moment. Raw, clear, and slightly provocative.
Sentence fragments, one-liners, even informal phrasing help mimic how people naturally talk and think while scrolling. That rhythm keeps people reading.
What hits hardest is when the influencer feels like an insider. Someone sharing something honest that's not usually said out loud. So not just "authentic" — more like giving the reader access to something unfiltered. That builds trust and drives engagement.
High-performing campaigns aren't built around the product. They're built around perspective. Because people share posts that make them look informed or ahead of the curve.
The goal is to package insight in a way that feels personal and valuable. Shares, saves, and comments happen when the content helps someone express their own point of view.
One practical move is to keep a swipe file of strong openers from other industries. Not to copy, but to study what grabs attention and why. Then apply that structure to your own message.
Trends shift fast, so it helps to focus on angles rooted in human behavior. Those are the ones that stick.
Leverage Video for Maximum Visibility
Video: Consumption of video has increased dramatically on LinkedIn in the past two years and shows no sign of slowing down. The company is investing significant resources in this area, regularly upgrading video display capabilities and creating a mini-website to help members maximize the impact of their video posts.
Additionally, LinkedIn is aligning its news content with video, providing members opportunities to be featured in its international feeds by sharing trending topics.
The keys to successful video on LinkedIn are:
1. Length: 1-2 minutes
2. Orientation: Portrait, not landscape
3. Relevancy to your audience
With organic reach on posts plummeting to all-time lows, video offers an opportunity for influencers to overcome the visibility decline and be seen by those who matter.
Write Posts Worth Texting to Friends
Here's the tip that's worked wonders for our clients at Gotham Artists—and it's surprisingly simple: write the post your target audience would screenshot and text to a friend.
Most people on LinkedIn write for the algorithm. We write for the group chat. That means:
- Start with a bold opinion or pattern break (e.g., "You don't need a better keynote. You need a better reason for the keynote.")
- Cut the fluff—one punchy insight per post.
- Add a story or line that makes people say, "Oof, that's exactly what I've been thinking but couldn't put into words."
Why it works: Shareability on LinkedIn isn't just about reach—it's about recognition. If someone sees your post and feels seen or smarter because of it, they'll pass it on.
Forget virality. Aim for the "text it to my boss" test. That's what resonates.
Blend Personal Stories with Professional Insights
To create engaging and shareable content for LinkedIn influencer marketing campaigns, prioritize storytelling that showcases your unique experiences and insights. Authentic narratives resonate deeply with audiences, fostering trust and encouraging interaction.
Top Tip: Share Personal Stories with Professional Insights
Craft posts that blend personal anecdotes with professional takeaways. For instance, discuss a challenge you faced in your career, how you overcame it, and the lessons learned. This approach humanizes your brand and provides value to your audience, prompting them to engage and share your content.
What Resonates with Audiences:
1. Authenticity: Genuine stories and experiences build trust.
2. Value-Driven Content: Insights that offer practical takeaways or provoke thoughtful discussions.
3. Visual Elements: Incorporate images or videos to enhance engagement.
4. Consistency: Regular posting maintains visibility and fosters a loyal following.
By focusing on authentic storytelling and providing valuable insights, you can cultivate a meaningful connection with your audience, leading to increased engagement and shareability of your LinkedIn content.
Focus on Authenticity and Practical Value
This tip is about focusing relentlessly on authenticity and value. I have noticed that people here respond best when I'm open about both wins and lessons learned. Too polished or scripted content works poorly. Instead, I try to tie my stories to practical insights, including real-life examples or data that spark thoughtful conversation.
Visuals really help, too. A simple graph or a candid photo can make a huge difference in stopping someone mid-scroll. When I invite my network to weigh in with their own experiences or opinions, the content almost always gets more engagement.
Finally, timing matters. Posting when professionals are active, mostly like early morning or post-lunch, means more eyes on my updates.
Above all, I remind myself that LinkedIn is about people first, so being relatable and genuine goes much further than chasing algorithms.
