3 Tips for Creating High-Quality Photos Or Videos as a Nanoinfluencer
In the competitive world of social media, nanoinfluencers are constantly seeking ways to elevate their content. This article presents expert-backed tips for creating high-quality photos and videos that can help you stand out from the crowd. From mastering lighting techniques to embracing authenticity, these insights will empower nanoinfluencers to produce visually stunning and engaging content.
- Illuminate Your Content with Proper Lighting
- Embrace Imperfection for Authentic Social Media Content
- Harness Natural Light for Stunning Visuals
Illuminate Your Content with Proper Lighting
Light is a crucial element when it comes to taking photos and videos. Particularly in the social media and YouTube space, it's been noted that dark and underexposed imagery within your content has a negative impact on audience retention and engagement.
My one tip would be to consider your lighting at all times when creating photo and video content, and the effect this will have on your audience. Steer away from dark rooms and shadows, and bring your content to life using the available light the sun brings you, or better yet - buy some additional lighting for your shoots to guarantee you have control over the look of your image at all times. It doesn't need to be big; even a simple small LED light can make all the difference. This is particularly useful when filming people and vlog-style content, where the lighting conditions can often change dramatically. However, additional lighting can elevate your photos and videos for things such as product shots, portraits, sponsored ads, and more.
Embrace Imperfection for Authentic Social Media Content
I experiment with imperfection on purpose and focus on being authentic.
Polished content is forgettable, and I get my lowest response on overly polished videos or images. I'll deliberately leave in a laugh, a stumble, or a weird background noise. I will also speak in my brand voice, adding in something funny. That rawness builds trust — it signals a real human over influencer sheen.
Harness Natural Light for Stunning Visuals
One key tip for creating high-quality photos or videos as a nano influencer is to pay attention to lighting. Natural light can make a huge difference in the quality of your content, so try to shoot during the golden hour—right after sunrise or before sunset—when the light is soft and warm. I've also noticed that overcast days are a great way to shoot outside and avoid shadows.
